Google Ads & SEM

Leads from day one — not "eventually," once you rank.

SEO is a long game. Sometimes you need customers this month. Google Ads (Search, Display, and Shopping) puts you in front of people actively searching for what you offer, right now — and every rupee spent is trackable back to a call, form fill, or sale.

What's included

Google Ads account setup or full audit of your existing account (a lot of small business ad accounts are quietly wasting 20–40% of spend on the wrong keywords)
Keyword research focused on commercial intent — searches from people ready to buy, not just browsing
Ad copywriting and A/B testing
Landing page recommendations — sending ad traffic to a generic homepage is one of the most common reasons Google Ads campaigns underperform
Conversion tracking setup (calls, form fills, WhatsApp clicks, purchases)
Budget-matched targeting — we build the campaign around what you can actually spend, not a template
Monthly optimization and transparent reporting on cost-per-lead

Our process

Free ad account audit (or, if you're new to ads, a strategy session on where to start)

Campaign build — keywords, ad copy, targeting, budget structure

Landing page check — we make sure the page people land on can actually convert them

Launch & monitor — close monitoring in the first 2 weeks, since early data shapes the whole campaign

Monthly optimization — cutting what doesn't work, scaling what does

Reporting — a plain-language monthly report on spend, leads, and cost-per-lead

Who this is for

A business that needs leads now, and can't wait 2–3 months for SEO to build up

A business already running Google Ads but unsure if the spend is working

A business launching a new product or service that needs an immediate audience

Why Credent Digital

A lot of small business ad accounts we audit are running on autopilot — set up once, never touched, quietly bleeding budget on broad match keywords that don't convert. We treat an ad account as something to actively manage every week, not something to set and forget.

Frequently Asked Questions

How much should I budget for Google Ads?

It depends heavily on your industry and location competitiveness. We'll give you a realistic recommendation during a free consultation based on your specific goals, rather than a generic number that doesn't reflect your market.

How is Google Ads different from SEO?

Google Ads is paid — you show up at the top of search results immediately, for as long as you're paying. SEO is earned — it takes longer to build, but the ranking doesn't disappear the moment you stop paying. Most businesses benefit from both, at different stages.

Do you take a percentage of my ad spend?

Our management fee structure is discussed transparently upfront during your consultation — no hidden markups on your ad spend.

I tried Google Ads before and it didn't work. Why would this be different?

Often it's not that Google Ads "doesn't work" for a business — it's that the account was set up once and never optimized, or the landing page couldn't actually convert the traffic. We start every engagement with an honest audit of what went wrong before recommending a fresh spend.

Find out if your ad spend is actually working.

Get a free Google Ads audit →